Creative Sandbox

Google recently launched what it hopes will be a hub for creative minds in the advertising world: the Creative Sandbox.

 

According to the site, which was designed by AKQA, agencies have the opportunity to showcase "marketing campaigns that blend creative genius with digital innovation" by uploading their work, explaining their inspiration, what digital platforms they used, how they did it technically, and why it worked.

Users then vote on whether the campaigns were smart (blue), cool (green), or fun (yellow), and the highest rated rise to the top. We picked the top seven here.

It's difficult not to compare this platform to Facebook Studio, a creative showcase that launched last April, in which agencies submit creative campaigns that did notably well on the social media site — which advertisers are constantly trying to figure out.

But while Facebook Studio is more of a tool specifically for Facebook—Facebook told us that some brands even hire agencies based on their displayed on Facebook Studio—Google's Creative Sandbox is more of a free-for-all in which agencies can share all forms of digital work, even those that weren't on Google technology.

Creative Sandbox seems like more of a jam session in which creative shops and technology-based minds can begin to understand one another.

Jump

What would happen if everyone in the world would jump at once. See for yourself.

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Corona Extra - On Mexico Time

Life is made up of moments – some forgettable, some memorable, and some so good they’re worth recollecting at days end. To find these moments, the rare and amazing ones, you have to get out of the house and find them.

Director Taylor Steele set out to capture those classic moments with the help of some friends. They escaped to Mexico to find places where good times happen and memories are made, places we’d all rather be. In doing so we hope they’ll inspire you to experience some golden moments of your own.

PeopleareAwesome x Autumn'12

People are awesome.

The Old, the Young and the Sea

The Old, the Young & the Sea is a movie about the people who inhabit, visit, surf and protect the European shores

From Hossegor to Ericeira: A team of cinematographers, photographers and storytellers go on a 16 week journey along the European surf coast in two old VW buses. Outcome: A movie about surf and life in Europe. In this first film teaser, we meet Juan Giriber, an old Spaniard whose age is unknown. He was one of the first to surf in Spain and apparently is credited with inventing the leash. A wise old man with an awesome tale of his first barrel.

Supersonic Freefall - Red Bull Stratos LIVE

Red Bull Stratos, a mission to the edge of space, will attempt to transcend human limits that have existed for 50 years.Supported by a team of experts Felix Baumgartner plans to ascend to 120,000 feet in a stratospheric balloon and make a freefall jump rushing toward earth at supersonic speeds before parachuting to the ground. His attempt to dare atmospheric limits holds the potential to provide valuable medical and scientific research data for future pioneers.

 

 

Watch Live!

 

The Red Bull Stratos team brings together the world's leading minds in aerospace medicine, engineering, pressure suit development, capsule creation and balloon fabrication. It includes retired United States Air Force Colonel Joseph Kittinger, who holds three of the records Felix will strive to break. Joe's record jump from 102,800 ft in 1960 was during a time when no one knew if a human could survive a jump from the edge of space. Joe was a Captain in the U.S. Air Force and had already taken a balloon to 97,000 feet in Project ManHigh and survived a drogue mishap during a jump from 76,400 feet in Excelsior I. The Excelsior III mission was his 33rd parachute jump.
 

Although researching extremes was part of the program's goals, setting records wasn't the mission's purpose. Joe ascended in helium balloon launched from the back of a truck. He wore a pressurized suit on the way up in an open, unpressurized gondola. Scientific data captured from Joe's jump was shared with U.S. research personnel for development of the space program. Today Felix and his specialized team hope to take what was learned from Joe's jumps more than 50 years ago and press forward to test the edge of the human envelope.